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Are We Really Aftering Objects?
Gerard believes in great measuremea desire takes form as a pursuit of objects. In all these experiences, gerard would say it's never objects we are really after. We want to acquire objects to bolster and back up our identity. And the way we go about choosing which objects to go after is by imitating individuals whom we already consider to possess this fulness of being. The faulty logic here being that it must be the acquisition of these objects that grant these models the fulness of their being.