Having a GAS... cover image

Having a GAS with...Rob Henderson - What Don Draper & Mad Men Teach Us About Masculinity

Having a GAS...

CHAPTER

Intro

This chapter explores the psychological concepts from Eric Byrne's 'Games People Play,' focusing on how individuals express conflicting messages in social interactions. The discussion also connects these ideas to 'Mad Men,' examining character dynamics and the influence of behavioral science on advertising and relationships.

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