How to Increase Your Close Ratio

Go to your MailChimp account and look at activity. It has an amazing depth into who opened, when, click and actually give its own star rating. So what I do is we filter subscribers by a star rating and we know who's warmer than the rest. Let's see if that adds a little bit of a, you know, 10 to 20% more to your close ratio,. But where were you? I'm going to ask you about CAC, or customer acquisition costs.