Storytelling for Persuasion: Insider Tips from James Ontra
Negotiate Anything
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The Importance of Journey in Presentations
People don't get the same emotion out of every scene. If I constantly made you mad in 10 scenes in a row, you wouldn't feel good. Every single component in a Hollywood movie is so thought about the emotion. How would that person smell? What did they do when they grew up? Why does Harrison Ford have a slash in his lip? He's got a scar here. They put that in Indiana Jones. Gee, Hollywood, do you think George Lucas would create a scene for Star Wars?
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