Introduction

Lately, I've been paying close attention to what motivates me and trying to figure out how to pursue more of that. This reminded me of a book I read early last year called Tiny Habits by B.J. Fogg. In the book, B.J. introduced the behavior model. The B = M A P behavior model is a simple yet powerful tool that can help us understand the factors that influence our behavior. B.J. Fogg, a Stanford University researcher and expert on behavior change, created this model to help explain why some behaviors are easy to perform while others are difficult.

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