Unpacking Celebrity Skincare Marketing

This chapter investigates the controversial launch of men's sunscreen lines and celebrity skincare brands, questioning the rationale behind specialized marketing. It humorously critiques societal notions of masculinity in skincare while analyzing mixed public responses and the challenges faced by these brands in a saturated market. Ultimately, it highlights the gap between celebrity endorsements and the realities of skincare maintenance, emphasizing the need for trust and reliability in product selection.