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Research Insight: New Data on Lean Startup

Entrepreneurial Thought Leaders (ETL)

CHAPTER

Lean Start Up Methodology

Lean and lean start up is all about efficiency, minimizing the time and money it takes to find success. New ventures need to test their hypotheses with potential customers long before they fully built their product or service. The aim is to expose bad ideas early on in the ic development process,. giving founders time to pivot before spending a ridiculous amount of money building a product that nobody wants.

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