Many social media platforms have become more focused on content creators and influences rather than socializing. Hannah says that's resulted in the rise of other platforms that do cater to people who just want to chat with their friends Instead you see the rise of these community led platforms platforms where you might know each other at least know each other's online identity or avatar may connect over certain themes or topics. Do you think that model is something that's going to take off more and more over the next 10 years?