What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP
Future Proof
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Challenges in Brand Growth for Marketers
Exploration of the obstacles faced by marketers in navigating a rapidly changing marketing environment, including the complexities of media fragmentation, global vs local brand strategies, and balancing brand building with sales promotion. The chapter highlights the common industry theme of 'fewer, bigger, better' as a strategy for enhancing ROI and agility.
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