Daniel ad: There's a bigger demand for reporting and insight than you can hire for it. Everybody wants more data than they have all the time, he says. He thinks centralizing data is the only way that people are going to get a full picture view of a customer journey. Ad: You need somebody on your team that has davase chops, that has b i toll tops with those,. like tableau, dono, powr b, pick your tool right now.