We have now about 200 professional affletes as customers. We do hive a v ip concierge who gets these guys whatever they need, and sometimes gets to them ahead of the product releases. They get treated very well internally. But it's not the discount game. And that something that we've done across the board is not play, not play the discount or freeby game. People know yodot, know us, know where we stand, and appreciate that.

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