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Super Bowl Roundup with Rollie Williams and Nicole Conlan

The War on Cars

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The Pander of Automotive Advertising in a Divided Climate

This chapter explores the challenges of marketing cars in light of climate issues, emphasizing the preference for all-electric vehicles while recognizing consumer interest in plug-in hybrids. The speakers critique recent advertisements, particularly the Jeep commercial, for their superficial appeal to diversity and connection to a past Bruce Springsteen ad.

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