How to Promote Quiet Music

José González, Vashti Bunyan and Erlend Øye discuss what draws them to create quiet music, how they approach playing it live, and its universal and trans-genre appeal.

José González was born in Gothenburg in Sweden to Argentinian parents, and grew up listening to Latin folk and pop music. In 2003 he released his debut solo album ‘Veneer’. It featured a downtempo cover of The Knife’s ‘Heartbeats’ which became an international success after being featured on a TV ad campaign. He’s celebrating the album’s 20th anniversary with a run of shows this year.

Vashti Bunyan is an English singer songwriter who began her music career in the 1960s. She left London for the Outer Hebrides, travelling in a wagon drawn by a black horse called Bess, and wrote an album about the trip called Just Another Diamond Day. It was released in 1970, but had little commercial success. Vashti withdrew from music for 30 years, but by 2000, the album had acquired a cult following, and the second phase of her musical career began.

Erlend Øye is a Norwegian best known for being one half of the indie-folk duo Kings of Convenience. He’s also front-man for the band The Whitest Boy Alive, is the co-founder of the independent label Bubbles Records, and plays extensively with trio La Comitiva.