How to Explain Cultural Influence to Skeptics

"I think the easiest example is just to say, think about if you have a close partner," she says. "You like that color for all sorts of reasons that you have no experience of." You can see this too cross culturally, right? So they're cultures who eat ants happily and other cultures that sounds disgusting,. How can that be? Like how can some people love that and other people think it's disgusting?"