
SPS 218: Portable Stories, Great Case Studies, And Writing Books People Share with Joey Coleman
Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business
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How to Tell a Great Story
I love what you said about the point of a great story or case study in your book is to get people to see themselves in the story. It's like, we don't need to hear again how Michael Jordan didn't make his high school basketball team. The reason it should continue to be told is because there is a kernel or a nugget that is important for us to learn. We kind of know that Apple cares about design and customers get taken care of its apples. Can we tell me the story that you don't know?
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