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Advertising Attribution with Nathan Janos

Data Skeptic

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Is Your Relativity Model a Pitfall?

The residuals approach tells you the power your model has in explaining the variables you're interested in. So if you perhaps created a model that took into account a person's age and eye color, it would come up with some regression but likely have a very poor fit to the data. Age is a nice indicator, eye color probably is irrelevant, but you're missing something. And you can tell that there.

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