The idea was, we want to basically build buzz for our shows. The people who are sharing passwords, they know it's not exactly cosher a. And the idea is, as they get older and get their own incomes, they will, they'll buy the password. There've been a bunch of reports actually, in the press quite recently saying they're thinking about doing this. But it's been a pretty good business model for quite a long time.
“Mine” is one of the first words babies learn. By the time we grow up, the idea of ownership seems natural. But who controls the space behind your airplane seat: you reclining or the squished laptop user behind? Why is plagiarism wrong, but it’s okay to knock-off a recipe or a dress design? Mine! explains these puzzles and many more.