How Can Sharing Passwords Be Good for H Bo?

The idea was, we want to basically build buzz for our shows. The people who are sharing passwords, they know it's not exactly cosher a. And the idea is, as they get older and get their own incomes, they will, they'll buy the password. There've been a bunch of reports actually, in the press quite recently saying they're thinking about doing this. But it's been a pretty good business model for quite a long time.