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EP05: How to Scale Your Business - Real Challenges and Examples on How to Scale Your Brand or Agency

ASOM Pod

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Micro Influencer Strategy and Scaling Advertising Efforts

Exploring the journey of a micro influencer turned content creator and the strategic decision-making involved in scaling advertising efforts for a brand. The chapter delves into the importance of genuine product love in influencer partnerships, transitioning from micro to macro influencer roles, and the risks and rewards of investing in passionate individuals for brand growth.

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