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F1’s Apple Pie & ESPN’s Austerity Era

The Grill Room

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Navigating F1 Media Rights Challenges

This chapter examines the intricate dynamics of media rights for F1 racing, focusing on the competitive landscape amidst evolving viewer habits and the financial discipline of traditional broadcasters. It highlights ESPN's historical context, the impact of streaming services like Apple and Amazon, and the contrasting perceptions of F1 and MLS. The discussion underscores the need for strategic maneuvering to balance revenue generation with audience engagement in a rapidly changing sports broadcasting environment.

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