Good Work with Barrett Brooks cover image

The Art of Excitement: How Josh Scott Built JHS Pedals through Authenticity and Community

Good Work with Barrett Brooks

CHAPTER

From Pedals to Pixels: The Shift in Marketing

This chapter explores the evolution of pedal reviews and the transformative role of YouTube in marketing within the music industry. The speaker recounts their journey from traditional advertising to engaging digital content, reflecting on nostalgic experiences while adapting to new platforms like social media. Highlighting the importance of authenticity and community, they discuss the challenges and successes of their online presence, emphasizing the need for flexibility and innovation in content creation.

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