Each Social Adapts to Its Locale

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(00:00) – Intro
(02:22) – How Mocha really started
(03:59) – Why CCD and Barista couldn’t crack it
(05:17) – The story of Mocha Indore
(07:23) – Why hookah became such a craze
(08:59) – How ‘Social’ was born
(13:12) – The rise and success of Social
(20:11) – India’s most-selling alcohol
(23:41) – Tamasha’s iconic scene shot at Social
(25:02) – The big opportunity in Indian cuisines
(33:09) – Competition in the food game
(37:40) – How to actually build a successful food business
(39:56) – Korean food and coffee shop culture
(42:54) – The thumb rule before investing in restaurants
(49:33) – Untapped opportunities in new cuisines
(57:05) – Breaking down expenses and revenue in F&B
(58:33) – Which city drinks the most?
(59:07) – Common mistakes restaurant owners still make
(1:01:56) – The art behind menu design
(1:08:07) – Tipping culture in India
(1:11:33) – Gen Z vs Millennials in restaurants
(1:15:07) – Selling shoes at 13
(1:18:35) – Why menus have such complicated names
(1:20:45) – What Michelin stars really mean
(1:23:25) – Food aggregators and their heavy commissions
(1:27:07) – BTS moments
(1:27:51) – Outro

In today’s episode, we have Riyaaz Amlani, Founder & MD of Impresario Entertainment & Hospitality Pvt Ltd, the man behind some of India’s most iconic restaurant brands Mocha and Social.

In the last segment, Riyaaz reveals the biggest mistakes new restaurateurs make, how to decide on the perfect menu, and the untapped opportunities in India’s food business that could create the next big restaurant chain.

Subscribe for more such conversations!

Follow Riyaaz Amlani here:

Instagram: https://www.instagram.com/riyaazamlani

LinkedIn: https://www.linkedin.com/in/riyaaz-amlani-52193b1/

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About Raj Shamani

Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out

Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.