2min chapter

Cortex cover image

81: The American Meme

Cortex

CHAPTER

The Importance of Trust in Advertising

The influencer is an endorsement led advertising which for a lot of podcast advertising is the same because you trust us. Different industries have different rates and we've sort of discussed like podcasts have a pretty good rate compared to other mediums. I don't want to advertise a product that's bad that makes people trust me less as then that undermines what we're trying to do there in the first place.

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