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216: Jack Ellis — Taking on Google as a Bootstrapper

The Bootstrapped Founder

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The Importance of Hosting Your Own Database

When Fitlet Panda was founded, the company didn't have a database of its own. Instead, it bought one as a service and paid $4,000 per month to run it. The data that people shared with Fitlet Panda made up over 50% of their expenses when they sold the company.

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