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S22E1 - Account-based marketing

unbillable hours - a podcast about better professional services marketing

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How to Build a List of Profitable Customers

The first steps are, you know, like identify the most profitable segments. Step three would then be interview to enrich everything. Step four would be to map out the bar journey based on all the insights that you have. And that's where we move into more specific ABM territory, right? So this is all run of the mill, go to market strategy. Based on this, you will meet the craft your general positioning and value proposition or yeah.

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