Chief Future Officer: Julie Swinehart, Fenway Sports Group
Bloomberg Surveillance
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The Future of Sports
We are constantly trying to assess and evaluate what's the next thing. Fenway Sports Group takes a name from Fenway Park. The venue many thought John Henry and Tom Warner should abandon when they bought the Boston Red Sox instead have just kept leaning in. Part of this is getting beyond the season. How do you get 1912 Fenway Park? It was cold and dark for months and months. We have a desire to establish Fenway Park as the busiest 365 day a year outdoor venue.
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