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How to Get Traction in a New Business Online
A lot of business owners have taken that model and they've plopped it on the internet with a nice logo. And now they're scratching their head saying, why aren't people coming to my shoe store online? Where's the foot traffic? That's right. It's at an all time importance to be a mini monopoly of whatever it is or what you do. You can literally for $500 make a highly produced video, put it on YouTube and have hundreds of thousands of people see your university. The difference here is the production costs are very low for this stuff. This is about positioning,. remarkably preeminence, finding a way to dominate one small little corner of specialization.