2min chapter

Business Books & Co. cover image

[S3E2] Measure What Matters by John Doerr

Business Books & Co.

CHAPTER

Are You Setting Top Level Objectives?

Yen: By setting top level objectives, we really can get the entire organization to be rowing in the same direction. He suggests all hands meetings should explain why a given ok r is important. And he also recommends asking some of the junior associates, mid level management, for their own okrs.

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