A pursuit of a wealth and pleasure usually go together without any reference to values. This can be done in a much better, more sustainable, more wise way. Thats that's where ama comes in. Armiin the sense of morals, ethics, decency. So a maub an ethical life, moral life that is also visha, worldly life, but tarmikavisha. Tharmi kavisha, a worldly person, but the goals are still worldly,. But within the limits of morals, within the Limits of Ethics.