How Do We Get That?

Shanna: I want people to be able to get the gist of what I'm talking about and get the key takeaways within the email themselves. So talk a little bit about the content section and how that can vary what you've seen work, not work. Is there anything that we should try to avoid in that section? Shanna: Some people just are readers, but I want you to think of the inbox and your newsletters as like the mailbox.

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