Account Base Marketing

The web site should be a living, breathing part of your marking strategy. If you're selling into an org of 60 thousand people, and you had a thousand people see and ad and and 50 of em clicked, half of em probably wanted to work for you. That's where influence breaks down complete concioly. For me, it's like, give me contact, base marketing, give me the name of the contact. I want to know that they opened an amazing piece of dreckmal we sent them, and they attended an amazing event. And it's the contact that i care about, not the fact that we delivered ten thousand bannerat impressions to this epse.