The Impact of the Internet and the Church

The mega church was really invented by the car in many ways. The car created the ability for people to go beyond just their neighborhood, to church shop and go further afield. So you saw this expansion of larger churches impact. And then with multi-site, it's really interesting because all of a sudden you could have some preaching in two places at once. But also what happens with the internet is the internet companies discover that what makes people engage for longer online is bad emotions. You will connect more if you're angry, you'll connect more if something is contentious.