In this episode, we explore how to become a strategic advisor in Customer Success with Annika Zubair, Head of Customer Success at Griffin and host of the Customer Success Pro Podcast with 13 plus years in CS.

Learn how to move beyond product expertise and start driving real business impact for your customers.

Highlights:

- What it really means to be a strategic advisor in CS.

- How to shift from reactive support to proactive value creation.

- The key questions CSMs should ask to unlock business growth.

- How to align CS with Sales for better customer fit and long-term success.

What’s your biggest challenge in becoming a strategic advisor? Drop your thoughts in the comments! Don’t forget to like, share, and subscribe for more practical Customer Success insights.

Connect with Us:

Anika Zubair

Bayron Toruno

Resources Mentioned:

Customer Success Training by Annika → https://thecustomersuccesspro.com/

Listen to Anika’s Podcast → https://open.spotify.com/show/2IVZCeBTFUFl2iysDe9uJu

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Explore Our Podcast Website - https://cstalkspodcast.com/

We're expanding to Latin America! Check out Customer Success Talks Latin America, our Spanish version of the show. Find the links in the description below.

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