How to Make Money in Media, with Kara Swisher
Mixed Signals from Semafor Media
Navigating the New Media Landscape
This chapter explores the transition of journalists from traditional media to digital platforms, focusing on personal branding and entrepreneurial approaches. It delves into the financial dynamics of media, including the profitability of podcasting and expenses related to new ventures. Additionally, the discussion highlights community-building strategies, contrasting different approaches within the podcasting industry, and reflects on the intricacies of media ownership and management.
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