Matt Zuckerman: I really see the lack of empathy that's taking place in our culture with our young people. He says technology is an incredible servant but a terrible master. You can sign up for it, you go to userdefenders.com slash empathy. It arrives conveniently into your inbox and I'd love to have you do that. But again, these are exercises. These are things that I've tried and that have proven that they've grown my empathy levels so much.
Jason Ogle proves that empathic design is not only possible, but essential in creating life-changing products and services. He enlightens us to our seldom talked about mirror neurons and the critical role they play in user testing. He shines a spotlight on incredibly powerful and moving examples of empathy in design. He also teaches us how empathy can not only be taught and learned, but practiced, because being great designer begins and ends with being a great human.
- Intro Story (00:24)
- What is Empathy? (5:04)
- Mirror Neurons (9:14)
- Still Face Experiment (11:17)
- Mirror Neurons and Movies (15:59)
- Inspiring Examples from IDEO (19:19)
- Doug Dietz's Empathy for Terminally Ill Children (23:35)
- Margaret Hamilton's Empathy for Apollo 11 (29:44)
- Can We Grow in Empathy? (34:07)
- Seth Godin Explaining Empathy (35:21)
- Put Your Oxygen Mask on First (36:10)
- Seth Godin on Faked Empathy (39:19)
- Seth Godin on Being Indispensable in an AI World (40:57)
- Empathy & Mindfulness (43:23)
- Rise to the Empathy Challenge (45:55)
Those who are able, should definitely check out the video of this episode with the compelling clips inserted. The video, and detailed show notes including mentioned links, transcript and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/061
This episode is brought to you by Adobe, makers of XD. Try it FREE at userdefenders.com/xd
Fight for User Defenders! userdefenders.com/support