The Business of User Experience

The first article is The Business of User Experience by Jonathan Beckman, founder of AppTorarch in San Francisco. Design Thinking Comes of Age comes from John Kolko, the founder and director of Austin Center for Design. And Why Behavioral Economics is Cool, and I'm Not will be a fun one with Adam Grant, who is a professor at the Wharton School of Business. If you are listening to this on the morning of December 11th, when it is released, then we will be recording a listener phone in on the same day. So head on over to UX podcast slash live, and see if you can catch us live and perhaps call into the show as well.