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Expedia’s shift from travel to the traveler

On Strategy Showcase

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What's the Difference Between Hotels and Expedia?

Hotels, for example, is a slightly simpler offering than something like Expedia in large part because you're selling what's in the name. We want travelers to see Expedia as a brand that understands them and ultimately is going to support them whenever they decide to step out of their front door and venture out into the world.

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