The Importance of Objective Comedic Value

Gimbal: I think that especially if we consult what I take to be a really plausible account of what makes things funny, the cleverness theory of humor. So gimbal's answer would be something like those incongruities that are the product of exercising the cognitive virtue of cleverness. But beyond that, I want to clarify what I mean when I'm using the term objective comedic or humorous value.