How to Build a Subscription Service Out of It

Smart News was once valued at $2 billion. It had a really great rate. At some point, you become a gatekeeper. So you get to gate what content gets on your feed. I think that's the key here. Can you build what is actually a real bundle? Say, hey, do you want to pay subscriptions to the Wall Street Journal and New York Times and all of that? And it's all bundled in, and we take a buck off that.