Creating a Solution for Learning How to Cook

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Learn about how the speaker's passion for entrepreneurship led them to create a company focused on providing affordable and accessible cooking education. They discuss their process of product creation, including using customer feedback and custom meal plans.

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Today’s show:

Zest's Jake Gutstein joins Jason to discuss his journey in creating the cooking app Zest (1:37). The two dive into how the Zest team formed (10:29), finding the right tools for your startup (25:24), Jake's experience in the Launch Accelerator program (33:27), and more!

Timestamps:

(0:00) Zest’s Jake Gutstein joins Jason

(1:37) What prompted the creation of Zest and the initial concept and MVP for Zest

(9:22) Vanta - Get $1000 off your SOC 2 at https://vanta.com/twist

(10:29) The product development, initial testing, and finding a technical co-founder

(17:21) The decision to go full-time with Zest, the process of raising initial funding, and the importance of overcoming ambiguity and uncertainty

(20:54) MEV - Get $30,000 off your first three months at http://mev.com/twist

(22:05) Demo of Zest’s product

(25:24) Finding the right tools and mentors and the value propositions of Zest discovered through user research

(32:35) Paintbrush - Visit http://getpaintbrush.com to see if you qualify for a $50K startup loan in less than 2 minutes

(33:27) Product launch, approach to fundraising, and experience with the Launch Accelerator program

(46:48) Future plans and goals for Zest