How Tracy Learned Candy Formulation

In this episode, let’s talk about how one brand is doubling its Amazon sales while generating $10K weekends from just a $400 investment, and adding 500-1,000 new customers to their list every weekend.

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What happens when you mix culinary creativity with entrepreneurial spirit? Meet Dean and Tracy Ernst, the masterminds behind Essential Candy, who turned a heartfelt gesture into a thriving e-commerce success story. Tracy's culinary background and a personal mission to aid a friend battling cancer gave birth to Essential Candy's unique botanical lozenges. Through strategic e-commerce maneuvers, they've doubled their sales and significantly expanded their customer base with a mere $400 investment over a weekend. Their innovative thinking doesn't just stop there. With the help of the Scale Stories by Helium 10 mentors, will they crack the code to thriving on Amazon? Let’s follow their journey in this e-commerce venture.

Craft shows and farmers' markets might seem like an unexpected venue for a booming online business, but Dean and Tracy have found gold where others haven't looked. By setting up booths at these local events, they engage directly with customers, test new products, and foster relationships that drive recurring revenue, often surpassing their online sales. Listen as they reveal the logistics behind this strategy, including the use of technology to capture customer data through SMS, which leads to an ever-growing marketing database and long-term sales growth.

As we dive further into Essential Candy's journey, you'll learn about their eye-opening experiences with Amazon FBA optimization and the potential of local retail opportunities, including sharing tales of pitching their products to Walmart. Their story is not just one of immediate success but of ongoing growth, with plans to multiply their achievements by 2025. This episode is packed with actionable insights and inspiration for anyone looking to elevate their e-commerce game. Don’t miss out on the chance to learn from a brand that’s reshaping the industry landscape, one lozenge at a time. 

In episode 713 of the Serious Sellers Podcast, Bradley, Dean, and Tracy discuss:

• 00:00 - Scaling E-Commerce Business From Scratch
• 01:50 - Transitioning and Succeeding in E-Commerce
• 12:51 - Benefits of Selling at Craft Shows
• 19:17 - The Perfect Circle of Customer Transactions
• 21:21 - Exploring Local Markets and Retail Opportunities
• 23:54 - Selling Products in Walmart Retail Stores
• 28:57 - Meeting Buyers With Unexpected Recognition
• 32:38 - Amazon FBA Optimization Strategies
• 34:34 - Exploring TikTok for Revenue Growth
• 37:13 - Future Growth and Collaboration