6min chapter

Talking about Platforms cover image

Externalities and Platform Markets with Paavo Ritala

Talking about Platforms

CHAPTER

Navigating Platform Network Externalities

This chapter examines the intricate dynamics of network externalities in platform markets, emphasizing the dual goals of quantity and quality. It offers insights on overcoming initial growth challenges, particularly the chicken and egg problem, while addressing the unique needs of different participants in platform governance.

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