Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but also supports business development and client engagement?
On this episode of the CMO Series Podcast, James Barclay is joined by Richard Meneghello, Chief Content Officer at Fisher Phillips, to explore what it takes to get lawyers writing, and why close collaboration with marketing and BD teams is essential to making it work.
Richard also shares his perspective on the role of technology, particularly AI, in helping lawyers write more effectively and deliver content that resonates. Plus, he offers thoughtful advice on how firms can embrace AI while protecting their brand integrity and maintaining trust.
James and Richard cover:
- Richard’s career journey from Partner to Chief Content Officer and what that transition looked like
- The role of Chief Content Officer and what the role looks like day-to-day
- How Richard collaborates across the teams while leading an independent function within the firm
- Examples where specific content campaigns have directly contributed to the firm's client growth or business development
- Strategies to get lawyers writing and writing well and the steps taken to build a culture of content
- The ways AI and technology are being used to help train lawyers in writing content and pushing out insights faster
- Advice for CMOs looking to elevate their content and separate themselves from other firms
