How to Be Persuasive by Google's Group Product Manager
The Product Podcast
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Predicting the Way People Think About the World
"People do not reason about the world in absolutes," he says. Professional golfers are 3.6-ish percent more likely to make a pot for par than they are to made a pot for birdie, which makes no sense when you think of it per whole. "You can't know how you will feel about an outcome without knowing about the reference point that a person is gonna be comparing it to."
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