2min chapter

Scamfluencers cover image

ENCORE: Long Island Liars

Scamfluencers

CHAPTER

The Hidden Power of Selling Platforms

This chapter explores the success factors behind brands like Aloe, Allbirds, and Skims, emphasizing the role of platforms like Shopify in enhancing sales and customer experience. It also highlights the growing appeal of lab-grown diamonds from Blue Nile, focusing on quality assurance and promotional strategies.

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