Delian Asparouhov, Michael Mignano, Chrisman Frank, Kennan Davison, Markets are Down, We Love Bubbles
TBPN
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Navigating the Challenges of Consumer Packaged Goods and Effective Advertising
This chapter explores the complexities faced by consumer packaged goods brands and the hurdles of product launches. It highlights successful examples like Liquid Death and Olipop, underscoring the importance of distinctive branding and effective advertising strategies.
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