Bacon, Bernays, and Breakfast: A Marketing Revolution

This chapter examines the pivotal role Edward Bernays played in popularizing bacon as a breakfast staple in America during the 1920s. Through controversial tactics involving misleading health endorsements, Bernays transformed public perception, leading to a cultural shift despite the health risks associated with processed meats. The conversation further explores the ethical implications of Bernays’ methods and their influence on modern marketing and politics.