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What the NBA Can Learn from Formula 1, Why ESPN May Need to Pivot Too, The EPL Outlier and Apple's MLS Experiment

Sharp Tech with Ben Thompson

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MLS Season Ticket Holders Get Access to Season Tickets for Free

The MLS has a lot more freedom to maneuver because they have literally nothing to lose. It's sort of the F1 in 2018 situation where it's like, yeah, we'll try this and see. The real challenge is, you know, I think the way customer acquisition works in MLS is you go to a game and you have a lot of fun. And then maybe you start watching it.

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