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Buyer Psychology in Email Marketing - Make MORE Email Sales

The Email Marketing Show

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Importance of Setting Appointments and Creating Urgency in Offers

This chapter emphasizes the value of setting appointments for tasks to demonstrate commitment and discusses the distinction between urgency and scarcity in offers. It stresses the importance of honoring deadlines, cultivating a sense of urgency in decision-making, and introduces a program with email campaigns leveraging urgency, scarcity, and buyer psychology.

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