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11min chapter
From Bootstrapped to Millions with STRETCHIT Founder
App Marketing by App Masters
Optimizing App Promotional Videos and User Experience
The chapter highlights the importance of focusing on showcasing the benefits of an app in promotional videos rather than just its features, using examples like exercises with a trainer or creating a resume. Strategies for increasing app ratings, optimizing onboarding processes, and implementing pricing plans are discussed to improve user conversion rates. Tips on improving app speed, testing different subscription layouts, and making the cancellation process user-friendly are also emphasized.
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