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Is Your Number One Track Category Self Improvement?
I would actually argue that if self improvement was your number one track category, it's actually a massive problem. I need to go back to the year of structure. And so like I feel like now going into this year, Kortik's brand marketing is in there. I'm going to put in a year of the weekend kind of thing. Now to split out some of that self improvement time a little bit more and kind of now self improvement a bit more focused on overall health,.